Free template
Rebooking text
templates
The difference between a text that books and one that gets ignored is usually specificity.
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Free template
The difference between a text that books and one that gets ignored is usually specificity.
Every template below names the client, names their service, names their provider and offers two concrete times. Generic messages with a booking link perform far worse than a message that could only have been written to that one person.
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After a visit (send the same evening) Hi [name] — lovely to see you today. You are usually due back around [interval]. [Provider] has [day, time] and [day, time] open that week — want me to hold one? Overdue by a few weeks Hi [name] — it has been [n] weeks since your [service] with [provider]. They have [day, time] and [day, time] free next week if you would like your usual slot back. Win-back, three months quiet Hi [name] — we have not seen you since [month] and wanted to check in. Your [service] with [provider] is still [price], and there is space [day] and [day] if you fancy it. Filling a gap tomorrow Hi [name] — a [time] slot just opened tomorrow with [provider]. Yours if you want it.
Six weeks for colour, three for barbering, two to three for fills. A generic monthly blast lands wrong for nearly everyone.
A choice between two options gets a reply. A link asks for a decision plus effort.
Most lapsed clients did not leave over price — they just never got round to rebooking. Lead with convenience.
The thread that carries their confirmations should carry this too, so it reads as your salon rather than marketing.
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