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Rebooking text
templates

The difference between a text that books and one that gets ignored is usually specificity.

Every template below names the client, names their service, names their provider and offers two concrete times. Generic messages with a booking link perform far worse than a message that could only have been written to that one person.

Copy from here

After a visit (send the same evening)

Hi [name] — lovely to see you today. You are usually due back around [interval]. [Provider] has [day, time] and [day, time] open that week — want me to hold one?

Overdue by a few weeks

Hi [name] — it has been [n] weeks since your [service] with [provider]. They have [day, time] and [day, time] free next week if you would like your usual slot back.

Win-back, three months quiet

Hi [name] — we have not seen you since [month] and wanted to check in. Your [service] with [provider] is still [price], and there is space [day] and [day] if you fancy it.

Filling a gap tomorrow

Hi [name] — a [time] slot just opened tomorrow with [provider]. Yours if you want it.

Making it work

Time it to their rhythm

Six weeks for colour, three for barbering, two to three for fills. A generic monthly blast lands wrong for nearly everyone.

Offer two times, not a link

A choice between two options gets a reply. A link asks for a decision plus effort.

Discounting is a last resort

Most lapsed clients did not leave over price — they just never got round to rebooking. Lead with convenience.

Send from the same number

The thread that carries their confirmations should carry this too, so it reads as your salon rather than marketing.

The next client who calls
shouldn’t reach voicemail.

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