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The Journal
Thousands of real appointments, missed calls and win-back campaigns, written up for owners rather than for search engines.
We went through 1,759 appointments to find out when a client stops being a regular. There is a point past which almost nobody comes back on their own — and it arrives earlier than most owners think.
Read the pieceShare of clients who return
Shape shown is indicative of the distribution described in the piece.
Everything else
10 pieces
What comes across in an export, what never does, and the order of operations that stops an awkward fortnight becoming a lost year.
7 minThe busiest hour on a salon phone is the hour nobody can pick it up. Here is the shape of a week, from real call logs.
6 minFifteen strategies, ranked by what they actually return for the hours they take.
12 minWhat owners say they were actually trying to escape, and what they moved to.
9 minIncluding the ones that beat us on price, and the questions to ask before you switch.
15 minWhat Fresha, Square and others take on the way through, and how to work it out for your own book.
10 minThe arithmetic nobody does until they do it once, and what actually moves the number.
14 minWhere the callers go instead, and why almost none of them try you twice.
7 minWording you can put on your booking page today, plus how to enforce it without losing people.
TemplateWhat it handles well, what it still hands to a person, and why that line matters.
10 minWhen we find something worth knowing in the data, we write it up and send it. No drip sequence, no product announcements.
Free for a month, on whatever booking system you already run. Set up in under 30 minutes, with your services and staff loaded for you.
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